Episode Synopsis "Be Known For ONE Thing!"

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More episodes of the podcast The Business of Coaching: Experts For Your Success

• Niche -v- Ideal Client (What's The Difference?)
• What's A Niche?
• Marketing Is A PROCESS Not An Event
• Is Marketing A Dirty Word?
• Be Known For ONE Thing!
• What Is Coaching Republic?
• How Do You Decide Your Pricing?
• The Coaches' Holy Grail
• Why Cookie-Cutter Marketing Doesn't Work
• We Have A Common Enemy
• What Is Coaching Republic?
• Get Paying Clients First!
• What Your Website SHOULD Say
• Why Coaches' Websites Are Rubbish!
• Busy Doing The Wrong Things!
• Career Coaching Client 3am Worries
• Life Coaching Clients 3am Worries
• Why 3am Is Critical In Marketing
• Coaching Client Journey
• Focus on the problem you solve
• 'Coach speak' doesn't work!
• Why coaches resist having a perfect (or ideal) client
• Why You Don't Believe Me About The Ideal Client
• Introducing The Ideal Client Concept
• Talk About The Outcome, Not The Process!
• 50% Coaching 50% Marketing - The Perfect Mix
• Coach Head -v- Marketing Head
• No 1 Reason That Coaching Businesses Fail
• What do you need to know, to start marketing your coaching business?