Episode Synopsis "EP 05: What's a BRAND, anyways?"

Let's get clear on what a BRAND is.A brand is how you are recognized.And let's be super clear- You build your brand. You don't wait to see how your audience pereceives you. You need to be strategic in presenting the narrative.There are 5 components to every brand: brand values, brand voice, brand personality, visual elements and unique value.Building a brand has the power to design and shape your audience experience so clients don't have to wait to hire you to understand your value; they understand it beforehand and want to invest in you.Listen to more about the power of branding!Read the whole blog post hereFollow The Brand Sisters on our YouTube channel,  Instagram, Pinterest and TikTok.

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• EP 24: How Storytelling Can Increase Conversions by 30%
• EP 23: How to Perform a Simple, but Effective, Competitive Analysis
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• EP 21: An Honest Conversation about Reels and TikTok Videos
• EP 20: My 7 Can't Live Without Business Tools
• EP 19: Marketing to Ideal Client (+ Free Worksheet!)
• EP 18: What to Do If You're Not Ready to Hire a Designer
• EP 17: What is Brand DNA? (and how it can make you more successful)
• EP 16: 3 Signs it Might be Time to Reassess Your Values
• EP 15: Affirmations for the Entrepreneur in their 30's and 40's
• EP 14: Why Your Ideal Client Isn't Choosing You
• EP 13: Creating and Cycling Content
• EP 12: 3 Signs You're Done DIY'ing Your Business
• EP 11: How to Find (and Use) Your Brand Voice
• EP 10: Creating Copy That Connects
• EP 09: How to Attract Your SOUL Client
• EP 08: 5 Easy Tips to Improve Your Website NOW
• EP 07: How We Built Our Brand
• EP 06: How to Choose the Right Color Palette for your Business
• EP 05: What's a BRAND, anyways?
• EP 04: How is Your Brand Being Perceived?
• EP 03: How To Plan Your Personal Brand Photoshoot
• EP 01: The Brand Foundation Pillars EVERYONE Needs for Their Brand.
• EP 02: Less is More When it Comes to Your Website