Building a successful ecommerce brand should never be about winning on one channel, but instead being everywhere your customers are.



In this episode of the Brand Builder Show, learn how to take your Amazon business omnichannel with ecommerce growth expert Andrew Maffetone.



Subscribe to Andrew’s podcast: https://ecommshow.bluetuskr.com/ 



Learn more about Blue Tuskr: https://www.bluetuskr.com/ Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter





Talking Points




00:00 - Introduction to Guest: Andrew Maffetone



01:09 - Andrew's eCommerce Background



04:29 - Understanding Omnichannel and Its Benefits for Amazon Sellers



07:04 - Considering the Right Stage for Amazon Sellers to Go Omnichannel



13:55 - Leveraging Amazon Success for Off-Amazon Growth



16:24 - Choosing Between Expanding Channels or Product Lines



19:03 - Approaching Omnichannel Strategy: Paid Ads vs. Organic



22:36 - Exploring Additional Channels Beyond Amazon and Own Website



25:16 - Exploring TikTok Shops



27:58 - Overcoming Challenges in the Omnichannel Journey



34:22 - Final Thoughts on Omnichannel Success



36:53 - Andrew's eCommerce Podcast and Where to Connect

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