Social commerce is fast developing into a sales channel that cannot be ignored by eCommerce brands.



With TikTok Shop in particular picking up a lot of speed, the opportunities to reach new audiences are huge.



So, to talk through this key topic we invited Hannah Wu from live shopping marketplace Lollishop and Stu Conroy from eCommerce agency Highlands.



We talked about:




What opportunities does TikTok Shop present



Will live shopping catch on?



How to work with influencers



And much more




Enjoy!





Episode Links




Learn more about Lollishop



Learn more about Highlands




Additional Resources




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Talking Points




00:00 - Introduction to Guests: Hannah Wu and Stuart Conroy



01:28 - Stu's eCommerce Background



02:31 - Hannah's eCommerce Journey



03:38 - Explaining Social Commerce



05:06 - The Potential of Social Commerce in Western Markets



08:26 - Exploring TikTok Shop Functionality



10:24 - Collaboration Dynamics with Creators on TikTok



18:13 - TikTok Direct Purchases



21:09 - Any Other Recommended Social Commerce Platform?



22:18 - Staying on Top of Trends in Social Commerce



25:22 - Live Shopping and Its Dynamics



26:43 - Expanding Globally with Social Commerce



27:44 - Exploring Lollishop and Where to Learn More



30:31 - Insights on Future Trends in Social Commerce



36:48 - Where to Connect with Our Guests

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