Fiona Chan is the founder of Youthforia, a cosmetics brand that specializes in makeup that’s actually good for your skin.



Youthforia has been growing like crazy since launching just a couple of years ago and even secured a Mark Cuban investment on Shark Tank recently.



In this episode, we talk about:




Where the idea for Youthforia came from



The challenges of cosmetic product development



How Fiona got her first sale and continues to grow marketing efforts



And of course; the Shark Tank experience






Episode Links




Shop Youthforia



Fiona’s LinkedIn




Additional Resources




Get our weekly eCom Memo




Talking Points




00:00 - Introduction to Guest: Fiona Co Chan



00:44 - Fiona’s eCommerce Journey



01:30 - Conceptualizing, Innovating, and Developing Products



04:20 - Challenges of Innovating in an Established Market



05:45 - Collaboration with Manufacturers for New Products



06:43 - Safeguarding Unique Selling Points



07:27 - Establishing Strong Branding Principles



08:53 - Securing the First Sale



09:45 - Leveraging Influencer Marketing



11:32 - Exploring Youthforia’s Marketing Channels



15:39 - Pitching on Shark Tank



19:33 - The Impact of Appearing on Shark Tank



21:04 - Building the Youthforia Team and Operational Insights



21:40 - Navigating Growth Challenges



22:21 - Planning for Future Product Development



23:39 - Closing Insights for Entrepreneurs



24:29 - Where to Connect with Fiona and Explore Youthforia

Ver todos los episodios