ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "The Product Development Philosophy of the World's Largest Brands"
Episode Synopsis
Entrepreneurs building product brands are often pulled between "product" - the actual things they're developing - and "brand" - the soul and story behind what they're doing. Spoiler alert! Building great products is a key foundational element of a successful product brand. But how do the best brands do it in a way that connects back to their soul and story? In this episode I dig into the product development framework used by some of the best brands in the world, and how it connects product and brand together.
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