In this episode of the boot room, we explore the rise of Nike and how they went from producing football footwear that fell apart in the rain, to being the dominant brand in football. In 2021, Nike is officially the most successful sports company in the world with football the single biggest sport, but this wasn’t always the case, far from it. We sit down with ex Villa star Mick Hoban, Nike’s first-ever football employee and football boot obsessive Derek Lyon, @dlbootroom, to reveal Nike’s tactics in going from brand zero's to hero's!
Presenter: Levi Wayland
Producer: Luke Hatten

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