Listen "AI in Marketing & Sales // Military Discipline, Client Trust & Business Growth: Wes Schaeffer & Ryan Van Ornam | The BJJ and Biz Podcast"
Episode Synopsis
#TheBJJandBIZPodcast #BJJ #lead generation #personalbrandingTakeawaysRyan is a veteran and co-founder of Synergist, focusing on business growth.Military experience shapes their approach to business and communication.How to use AI in your marketing and lead generationIf you don't know the needs of your clients...why are you in business?How and why to do more video in your marketing.If you're not able or willing to build rapport with your clients...why are you in business?How to overcome your fear of marketing to succeedWhy and how to master personal branding to growHow to tailor your social media strategies to your target audience.Why you need to get with the program on LinkedIn if you're in B2B sales.SummaryIn this episode of the BJJ and Biz podcast, I catch up with Ryan Van Ornam to discuss the intersection of Brazilian Jiu-Jitsu and business. Ryan is also a veteran, so we get into that a bit and how the military prepares us to succeed in business.We touch on the challenges of communication in high-stakes environments and how these experiences translate into effective business strategies. As expected, we gotta talk about AI in marketing a bit, since everyone is considering it and asking about it.And some other good stuff!Chapters00:00 Introduction and Background02:48 Military Experience and Communication Technology05:22 Transitioning from Real Estate to AI Solutions07:53 Key Business Strategies for Success10:31 Lead Generation in a Noisy Market12:55 Understanding Client Needs and Bottlenecks15:40 The Role of Video Marketing and AI18:35 Overcoming Fear in Marketing and Sales24:53 Navigating Client Relationships and Empowerment27:43 Maximizing Marketing Efforts on a Budget28:10 Understanding B2B vs B2C Dynamics31:13 Leveraging LinkedIn for Business Growth34:20 Target Audience and Service Offerings37:32 The Importance of Authenticity in Business41:51 Cultural Insights and Personal AnecdotesTake control of your life with 12 Weeks To Peak™. Free habit tracker, private, and small-group daily coaching: 12WeeksToPeak.com. Need a CRM? Check out this marketing automation tool for $19/mo. Connect with me:X InstagramLinkedInFacebook GroupYouTube#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset
More episodes of the podcast The BJJ and Biz Podcast: Precision Commissions and Submissions
Can You Really Balance BJJ & 11 Businesses?
18/11/2025
The Devil Dog, Power Lifting Wrist Locker
11/11/2025
How Jiu-Jitsu Helped Me Win In Business!
06/11/2025
How MMA Helped Me Become an Artist
30/10/2025
How AI Is Crushing Lazy Salespeople
21/10/2025
The Secret To Getting Paid For Your Ideas
15/10/2025
What Krav Maga Taught Me About Success
15/10/2025
Secrets From Decades in Sales Revealed!
10/10/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.