#BJJandBIZPodcast #BJJ #leadgeneration #personalbranding Yoni Tserruya of Lusha.https://www.linkedin.com/in/yonitserruya/https://www.lusha.com/Chat to build your pipeline fasterHe started Lusha as a small project, listening to what revenue teams actually needed. What he saw was clear: too many sellers stuck in static lists, too much time wasted on manual prospecting, and too little space to actually sell. The future he believes in looks different — a new rhythm where AI and human sellers work together, where pipeline streams in based on what’s really working, and where teams can focus on building relationships that drive results. TakeawaysSales is one of the first industries being disrupted by AI.Lusha started with a focus on genuine connections through accurate data.The platform learns user behavior to recommend leads.Quality of data is a key differentiator for Lusha.Salespeople need to focus on engagement and automation.Transitioning from engineer to entrepreneur requires adaptability.Customer feedback is crucial for product development.AI can help streamline sales processes and improve efficiency.Navigating the AI revolution requires fast iteration and feedback.Maintaining product quality is essential for customer satisfaction.Sound bites"If you build it great, they will come.""The right answer is customer feedback.""You need to build something and iterate quickly."Chapters00:00 Introduction to Lusha and AI in Sales02:48 The Evolution of Lusha and AI Integration05:37 Understanding the Workflow and User Experience08:17 Transitioning from Engineer to Entrepreneur10:45 Sales vs. Software Development: Different Skill Sets13:33 Early Days: Hiring and Product Launch16:11 Customer Engagement and Feedback Mechanisms18:50 Navigating the Sales Landscape with AI21:29 Marketing Strategies and Customer Acquisition23:58 Building a Product that Customers Love26:33 Iterating Based on Customer Feedback28:58 The Importance of Fast Feedback Loops31:29 Conferences and Customer Interaction34:01 Final Thoughts and Future DirectionsTake control of your life with ⁠⁠12 Weeks To Peak™⁠⁠: 12WeeksToPeak.comNeed a CRM? ⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo. Connect with me:⁠⁠X⁠⁠: https://x.com/bjjandbiz⁠⁠Instagram⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠Facebook Group⁠⁠⁠⁠YouTube⁠⁠#BJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

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