Ranking The Open Web - E296

06/06/2024 41 min Episodio 296
Ranking The Open Web - E296

Listen "Ranking The Open Web - E296"

Episode Synopsis

SPO is moving from efficiency to curation to ranking the top 500 publishers. We talk through industry reactions to The Trade Desk's SP500+ product. Plus: Seedtag acquired Beachfront, a deal that's emblematic of multiple trends in CTV, privacy and the rise of contextual.