The GAM Changes On Publishers' Wish List

18/12/2025 38 min Episodio 368
The GAM Changes On Publishers' Wish List

Listen "The GAM Changes On Publishers' Wish List"

Episode Synopsis

First, CTV: The VAB has a bone with pick with Nielsen about its Big Data ratings, and Pinterest and TVScientific pair up. Then: Google Ad Manager is making changes in the EU, from getting rid of Unified Pricing Rules to integrating with Prebid and sharing more data with publishers.