ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "APIs FTW, But IPs Are TBD"
Episode Synopsis
New APIs from Roku, Comcast and The Trade Desk are reshaping digital advertising, from self-serve campaign management to cross-platform measurement. But when it comes to identity and targeting, a new study finds that IP address matching is missing the mark.
More episodes of the podcast The Big Story
Two Types Of AI In Advertising
24/12/2025
The GAM Changes On Publishers' Wish List
18/12/2025
The Incredibly High Stakes Of Black Friday
04/12/2025
Yearning For Earnings
13/11/2025
The Power of Prebid
30/10/2025
Rest In Privacy, Sandbox
23/10/2025
Prebid, Meet OpenAds
16/10/2025
The Trade Desk's Sell-Side Settlement
10/10/2025
In God we trust