Episode 2 - Opps. We did it again - this time with our first guest. It's Gaby Young!

The B2B Mob with Jake and Howard
29/05/2025 36 min Temporada 1 Episodio 2

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Episode Synopsis

Jake and Howard correct some omissions from episode 1 and invite their first guest, Gaby Young, VP Marketing at Lightico. Learn about Brand and why it may or may not be more important for B2B marketing these days.

More episodes of the podcast The B2B Mob with Jake and Howard

Episode 18 – Say Anything: The Art of Speaking That Actually Lands with Helen Gottstein 22/10/2025
Episode 17 – Planes, Trains & Marketing: SME & AI + Real CMO playbooks with Eytan Buchman 11/09/2025
Episode 16 – Stranger Pings: How Website Signals Turn into Real Conversations with Eli Freedman 11/08/2025
Episode 15 – The Last Outbounder: Master Secret Elements of B2B Sales at Scale with Liron Bercovich 04/08/2025
Episode 14 – Inception: Modern PR That Influence AI and Search with Omri Hurwitz 24/07/2025
Episode 13 - Messaging in a Bottle: Why Knowing Your Customer Beats Guesswork with Chris Silvestri 17/07/2025
Episode 12 - The PMM Awakens: From Sales Assets to GTM Strategy with Shoshana Kordova 03/07/2025
Episode 11 - The Truman Brand: Everyone’s Watching with Nadia Hitman 12/06/2025
Episode 10 - The Dark (Funnel) Knight Rises with Yoel Israel. 03/06/2025
Episode 9 - Back to the GTM Future. Jake and Howard look back at what we've learned so far. 29/05/2025
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