Episode 1: Understanding CRO with expert, Phil Cave

The B2B Conversion Podcast
13/02/2023 21 min Temporada 1 Episodio 1
Episode 1: Understanding CRO with expert, Phil Cave

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Episode Synopsis

In our first episode, Kirsty Dawe speaks to Conversion Rate Optimization expert Phil Cave. Phil has over 20 years of marketing experience and has been helping businesses improve their on-site conversion since 2006. Kirsty and Phil discuss the importance of AB testing, data-driven decision-making, and how to optimize your B2B website to be as good as your best salesman.

More episodes of the podcast The B2B Conversion Podcast

Episode 19: The power of community in CRO 26/09/2024
Episode 18: How copywriting can make (or break) your conversion metrics 06/09/2024
Episode 17: Is digital experience optimization the new CRO? 26/07/2024
Episode 16: Why website personalization is the must-have to go from ABM to ABX 26/06/2024
Episode 15: The skills B2B marketers need to be successful in CRO 23/05/2024
Episode 14: Why you'll fail if you don't play the long game 24/04/2024
Episode 13: How to get technically prepared for CRO 20/03/2024
Episode 12: Tools and techniques to get buy-in for your CRO strategy 26/02/2024
Episode 11: How to get tactical with your experimentation strategy 24/01/2024
Episode 10: Why CRO is the missing piece to your PPC strategy 06/12/2023
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