The B Word

The B Word

Por: Structure
Welcome to 'The B word', the show where we demystify everything to do with B2B branding, to get to what it really is, how it works and why it matters for businesses. Join us as we cut through the complexity and get to the most important Bs, the business benefits!
35 episodios disponibles

Latest episodes of the podcast The B Word

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Episode 6: Owning a valuable customer problem. 18/10/2023
Episode 5: Promoting a future of hope through the power of brand 03/10/2023
Episode 4: Launching a new Healthtech brand 05/09/2023
Ep3: ‘Marketing the brand’ vs demand generation. 25/07/2023
Episode 2: Go-To-Market Challenges for Tech Businesses 15/06/2023
Episode 1: How to Create a Category King. 31/05/2023
Tech Punks and Tardigrades: The Human Side of B2B Tech Branding 03/11/2025
Trailer: Harnessing brand to drive startup success 13/11/2023
Episode 7: The Rise of the CMO in the Tech World 26/10/2023
Episode 6: Owning a valuable customer problem. 17/10/2023
Episode 5: Promoting hope through the power of brand. 20/09/2023
Episode 4: Launching a new Healthtech brand 15/08/2023
Ep3: ‘Marketing the brand’ vs demand generation. 17/07/2023
Ep 2: Tech companies: is your strategy crafted for today's realities? 22/06/2023
The B Word trailer 18/05/2023
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