Episode 1: How to Create a Category King.

The B Word
31/05/2023 32 min Temporada 1 Episodio 1
Episode 1: How to Create a Category King.

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Episode Synopsis

In this episode, John talks to Quentin Colmant, CEO & Co-founder of insurtech Qover, in a very open chat about the creative process for Qover's recent category creation exercise and rebrand - from his initial doubts about change to loving his new brand. Qover was just listed by Tech.EU as one of the 10 European InsureTech companies and its technology has been used to provide insurance cover to over 2.6 million people worldwide.

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