Episode 4: Launching a new Healthtech brand

The B Word
05/09/2023 24 min Temporada 1 Episodio 4
Episode 4: Launching a new Healthtech brand

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Episode Synopsis

The incredible Avril Chester, founder of healthtech Cancer Central, talks to The B Word about her brand journey and the power of design & colour in communications for people dealing with cancer, her work with NHS Scotland to pivot her tech during the Covid crisis, and the launch of the next-gen Cancer Central site & new podcast series too. Cancer Central is an award-winning HealthTech cancer platform that uses AI to guide people affected by cancer to find the support and information they need. The B Word is brought to you by branding agency Design by Structure.

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