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Listen "Ep3: ‘Marketing the brand’ vs demand generation."
Episode Synopsis
Paul Mills, Founder, VCMO talks to The B Word about ‘marketing the brand’ vs demand generation, what these terms mean and where CMOs should be focusing today.“Businesses don’t fail because of a lack of cash flow. They fail because of a fundamental flaw in their marketing strategy. Focusing more time and resources on marketing strategy will mitigate future cash flow problems and business failure.”The B Word is brought to you by branding agency Design by Structure.
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