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Episode Synopsis "The rising wellness movement in Japan with Wholesum’s Founder Don Roxburgh"
Across Asia and the world, we are seeing an explosion of interest in the wellness space. From immune-boosting superfoods to online fitness classes, in light of the COVID-19 crisis everyone seems to be taking greater interest in their personal health with the spending to match it. Long time Japan resident and kiwi entrepreneur Don Roxburgh delves into the peculiarities of the Japanese wellness space through his unique lens as the founder of Wholesum Japan, an importing and distribution business specialising in New Zealand health foods, and draws attention on elements to consider for companies looking to enter the Japanese market. - TIMESTAMPS 02:15 - The Japanese Government’s moderate approach to the health crisis 04:40 - An opportunity for Japanese society to fully embrace the digital era 05:50 - The increasing respect for “Kiwi leadership” and its possible effect on our trading opportunities 09:10 - Immune-boosting superfoods the hot ticket online 11:50 - Rugby World Cup and Olympics providing added momentum to the Japanese wellness movement 14:45 - Challenges to marketing the technology behind health products 16:35 - Japan slow to pick up on alternative Western diets (plant-based, gluten-free, paleo, etc.) 19:30 - With labelling and packaging, the devil’s in the detail 22:35 - Don’s tips for kiwi companies looking to enter the Japanese market from building valuable partnerships to understanding the health specifics of your product - LINKS AND REFERENCES NZTE’s Japanese market COVID update https://covid19.nzte.govt.nz/page/japan Wholesum Japan http://www.wholesumjapan.jp/home.html Les Mills COVID online pivot (China) https://www.chinaskinny.com/blog/case-study-coronavirus-china/
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