In this podcast, we uncover how a business or an individual can tell stories to increase interest in their brand or themselves. We emphasis that consumers want to engage with personal anecdotes (both positive or negative) and get engrossed in a story as opposed to a random blog churned out in minutes. Success requires more than just content however. The very nature of building a successful business or long-term career is foreign to most – their business never takes off, or they bounce from job to job. Does it really have to be like that? Nine News Sports presenter Tony Jones is a master of both. A storyteller who’s remained at the top of the media tree for more than 30 years. We’re going to ask him to explain his process in telling great stories and the keys to his long-term career success in a very fickle industry.

Latest episodes of the podcast The Art of Storytelling

• The Art of Storytelling