I've been practicing periodontics for decades, and I can tell you with absolute certaintythat the most common cause of complications, misunderstandings, and patientdissatisfaction isn't technical skill or clinical judgment. It's communication.More specifically, it's the failure to ensure that our patients trulyunderstand what we're telling them. In this episode, I share the critical distinctionbetween informed consent and making excuses. I also explain why that differencecan make or break your practice, your reputation, and most importantly, yourpatient outcomes.When a procedure doesn't go as planned, we often look for clinical explanations. But thereal breakdown usually happened long before the patient sat in the chair.It happened to me after a conversation where we thought we had explained therisks, but the patient didn't truly understand them. I discuss why theresponsibility for understanding rests squarely on our shoulders aspractitioners, not on our patients.Join me in this episode as I break down the communication strategies that have protectedmy patients, my practice, and my peace of mind for over thirty years in periodontics.Key Takeaways from This Episode• How to distinguish between true informed consent and reactive excuse-making• Why the practitioner bears full responsibility for patient understanding• The limitations of text messages, emails, and voicemails in healthcarecommunication• Practical strategies for ensuring patients genuinely comprehend treatment risks• When to refuse to proceed with treatment due to inadequate communication• How "clear is kind" applies to dental and medical practiceMentioned in this episode:Transform your practice with Dr. Michael Sonick's "Treating People Not Patients" courseLearn the hospitality secrets that create patient loyalty, drive referrals, and build thriving practices. Get 9 video modules, bonus content, and 6 CE credits for each member of your team!Click here to learn more about Treating People Not Patients

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