Have you ever had a patient so consumed by fear that they can't hear a word you'resaying? I see it all the time, in my practice. These patients arrive withunbelievable stress, unable to think, talk, or make decisions about their ownhealth. In this episode, I want to share the exact communication strategy I'vedeveloped over decades to break through that wall of anxiety and build afoundation of trust.My Secret: From Fear to EmpowermentIt all starts with a simple acknowledgment. Instead of diving into procedures, I firstconnect with them on a human level. I share my own story—the 23 crowns and ninelost teeth that made me a patient long before I became a dentist. This isn'tabout comparing scars; it's about building a bridge of empathy. I’ll walk youthrough how this emotional connection instantly changes the dynamic in theroom.The Power of an Educated PatientMy philosophy is simple: an educated patient is my best patient. I’ll explain whyI believe our role isn't just to treat teeth, but to empower our patients withknowledge. In this episode, you’ll learn:• The declarative statements I use to create a sense of safety and trust.• How to explain complex dental issues in a way that gives patients control over theirdestiny.• Why granting autonomy is the key to reducing fear and increasing case acceptance,without any sales pressure.Rewrite Their Future, Transform Your PracticeUltimately, our job is to help our patients envision a positive future for their health,one free from fear and shame. When we shift from being a figure of authority toa partner in their care, everything changes. Join me to learn how you cantransform your most fearful patients into your most loyal ones, and in theprocess, find more fulfillment in your own practice.Mentioned in this episode:Transform your practice with Dr. Michael Sonick's "Treating People Not Patients" courseLearn the hospitality secrets that create patient loyalty, drive referrals, and build thriving practices. Get 9 video modules, bonus content, and 6 CE credits for each member of your team!Click here to learn more about Treating People Not Patients

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