For years, I've noticed how well-meaning dentists and their teams create a stressfulenvironment for their patients without even realizing it. We think we'reprotecting them by softening the truth or avoiding difficult conversations. Butwhat if I told you that this very act of clarity-avoiding is the most toxicthing you can do for your patient relationships? In this episode, I share asimple yet powerful shift in communication that will transform your dentalpractice.Why Ambiguity is Your Enemy• It breeds fear and uncertainty in patients, leading to increased anxiety.• It erodes the foundation of trust between the patient and the entire dental team.• It creates a stressful, superficial dynamic where genuine connection is impossible.• It prevents you from truly being a "gift to those we serve."What You'll Learn in This EpisodeI'll share my personal experiences and the one communication technique I use to eliminateambiguity in my practice. You'll learn how to:• Have honest and direct conversations with patients, even when the news is difficult.• Build unshakable trust with your patients and your team.• Reduce patient stress and anxiety from the moment they walk in the door.• Transform your practice into a place of clarity, courage, and genuine connection.I believe that as dental care professionals, we have a responsibility to be a source ofclarity and comfort for our patients. It's not about being perfect; it's aboutbeing present, honest, and courageous. Join me in this episode as we explorehow to remove the hidden toxin of ambiguity and build a practice that thriveson trust.Mentioned in this episode:Transform your practice with Dr. Michael Sonick's "Treating People Not Patients" courseLearn the hospitality secrets that create patient loyalty, drive referrals, and build thriving practices. Get 9 video modules, bonus content, and 6 CE credits for each member of your team!Click here to learn more about Treating People Not Patients

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