What’s really behind underperforming Amazon ads? (Hint: It’s not your budget.) In this episode of The Amazon Strategist Show, John sits down with Noemi Bolojan, Co-Founder of Scale Wave, to unpack what truly drives—or kills—Amazon ad success in 2025 and beyond.From the rise of AI and FOMO to the art of nailing your product’s life stage, Noemi shares battle-tested insights for Amazon sellers who want real growth—without chasing shiny objects.Whether you're struggling with ad conversions or drowning in conflicting strategies, this episode will give you the clarity (and focus) you need.🔑 Top Takeaways:Budget isn’t your problem—conversion rates are.Flashy tactics won’t fix a broken foundation.AI is powerful, but not a silver bullet for every seller.FOMO leads to bad marketing decisions.Most sellers overlook their product’s life stage.Hiring wrong slows you down—ask better questions.Great ads only work if the basics are dialed in.Focus and discipline outpace hustle every time.Ads should amplify your strengths, not mask your weaknesses.Long-term growth comes from mastering fundamentals.-------------------------------------Connect with Noemi and Scale WaveLinkedIn: https://www.linkedin.com/in/noemibolojanEmail: [email protected]: https://scalewave.ioYoutube: https://www.youtube.com/@noemibolojan-------------------------------------Connect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

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