The Advertiser's Guide to the Galaxy

The Advertiser's Guide to the Galaxy

Por: IVM Podcasts
Why do we like certain ads over others? What makes an ad talk-worthy for the right, or wrong, reasons? Is advertising art, or just business?In the ‘The Advertiser's Guide to the Galaxy’ podcast, host Karthik Srinivasan dissects advertising campaigns by questioning the what, why, and how, so that people are able to see the same ad with new eyes.Karthik Srinivasan is a Communications consultant and he has been working in the field for over two decades. PS: The show's title is inspired by Douglas Adams’ The Hitchhikers’ Guide to the Galaxy, a book that Karthik considers his No. 1 favorite of all time.
23 episodios disponibles

Latest episodes of the podcast The Advertiser's Guide to the Galaxy

The Top 10 Ads of 2022 22/01/2023
HUL’s Vim throws the kitchen sink at men 16/01/2023
Be like X. Don't be like Y! 09/01/2023
How lazy is your money? 02/01/2023
Emami Kesh King vs Indulekha - a hair-raising battle! 26/12/2022
A new 'match': Matchmaker Sima Taparia's career change 19/12/2022
Positioning brainwave from PhonePe! 12/12/2022
Monster rebrands to Foundit and loses marketing ethics 05/12/2022
Wakefit sleep interns: where is this idea from? 28/11/2022
Dabur Honey's unnecessary marketing ruse 21/11/2022
Traditions reimagined by advertising? Really? 14/11/2022
Why is "Mr." Sachin Khurana selling us Crocin? 07/11/2022
Hawa Badlegi with Havells 31/10/2022
'Tr' for Teachers like 'Dr' for Doctors 24/10/2022
'Let there be light' - Jaquar finally gets it! 17/10/2022
Bin Boy's social responsibility message falls short 10/10/2022
Swiggy's Gulab Jamun Uncle goes Places! 03/10/2022
Shabaash Mithu and USHA's better batter conundrum 26/09/2022
The inner(wear) reason for your body language 19/09/2022
Is Colgate's new campaign just a tokenism? 12/09/2022
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