Navneet Education's recent Teacher's Day campaign makes a well-intended pitch: Teachers should be able to add 'Tr.' title in front of their names, just like 'Dr.' for doctors. But, there is a problem with this communication!In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan looks at the Navneet campaign's narrative device and points to the underlying issues that pull down the impact of the intent.Tune in to know more!Check out the YouTube video here: https://youtu.be/4l_CWPHMK2ACheck out the ad here: https://www.youtube.com/watch?v=RKZgtHb7ZLcYou can follow Karthik Srinivasan on social mediaLinkedIn : ( https://www.linkedin.com/in/karts/ )Twitter: ( https://twitter.com/beastoftraal )Instagram: ( https://www.instagram.com/beastoftraal )Blog: ( https://beastoftraal.com/) You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featuredDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.Follow the show across platforms:Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.

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