The recent AU Bank ad featuring Kiara Advani and Aamir Khan came under heavy fire for reimagining the tradition of the bride entering the groom's home with her right foot first. But was the ad really reimagining traditions?In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan looks at the AU Bank ad along with a few other ads to address the allegation that advertising reimagines our traditions. Spoiler alert: they do not!Tune in to know more!Check out the YouTube video here: https://youtu.be/TknnHvk0AKIAd Links:McDonald’s Diwali 2022 ad film: https://www.youtube.com/watch?v=_uaJNxVXhNEBig Bazaar Diwali 2015, Paper Pataka ad film: https://www.youtube.com/watch?v=SPKfad0W97s AU Bank ad: https://www.youtube.com/watch?v=A6Ejs2cPJDkHrithik Roshan Ferrero Rosher Diwali ad: https://www.youtube.com/watch?v=CLO3w4-o8ycYou can follow Karthik Srinivasan on social mediaLinkedIn : ( https://www.linkedin.com/in/karts/ )Twitter: ( https://twitter.com/beastoftraal )Instagram: ( https://www.instagram.com/beastoftraal )Blog: ( https://beastoftraal.com/) You can listen to this show and other incredible shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featuredDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.Follow the show across platforms:Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.

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