Hindustan Unilever's recent Bin Boy campaign has the right intention, a good emotional pull, and an engaging script. But it uses a stretched logic that hardly does justice to the social responsibility message it purports to communicate.In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan looks at the recent public service message from Hindustan Unilever and offers perspective on seeing it beyond its easy emotional appeal.Tune in to know more!Check out the YouTube video here: https://youtu.be/i4hyxpA2s04 Bin boy: https://www.youtube.com/watch?v=uMd8pHjab-MTata Solar: https://www.youtube.com/watch?v=fC4z5x3g2mU You can follow Karthik Srinivasan on social mediaLinkedIn : ( https://www.linkedin.com/in/karts/ )Twitter: ( https://twitter.com/beastoftraal )Instagram: ( https://www.instagram.com/beastoftraal )Blog: ( https://beastoftraal.com/) You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featuredDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.Follow the show across platforms:Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.

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