DSP can feel like a big leap—but it’s becoming a must-have for growth-oriented brands. In this episode, Maarja Hewitt welcomes Tony Miller, Director of Programmatic Strategy at Ad Advance, to break down what Amazon DSP actually is and how it works. You’ll learn:🔑 Key Takeaways:What makes DSP different from Sponsored AdsKey benefits like audience targeting and creative flexibilityWhen a brand is ready to layer on DSPReal success stories and recent updates (like AI tools and Disney/Roku inventory)How DSP ties in with Amazon Marketing Cloud for better attributionWhether you're DSP-curious or ready to scale, this episode lays the foundation.👉 Follow, subscribe, and connect with us on LinkedIn and at adadvance.com to catch future episodes.

Ver todos los episodios