The holiday season keeps starting earlier and stretching longer. That means brands can’t just focus on Black Friday and Cyber Monday anymore — they need a strategy that carries through continuous deal weeks. In this episode of The Ad Project, Joe Shelerud and Maarja Hewitt walk through a 7-step Q4 checklist:Budget pacing across a longer seasonInventory planning and forecastingCreative testing with urgency messagingStrengthening full-funnel advertisingMonitoring competitors and share of voiceExpanding beyond Amazon to Walmart & TargetMeasuring and adapting with AMC👉 Follow, subscribe, and connect with us on LinkedIn and at adadvance.com to catch future episodes.

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