Patient activation isn’t about persuasion—it’s about empowerment. In this episode of The Activation Lab, host Skylar Moore, Director of Growth & Marketing at Heartbeat Clinical Research, sits down with Sarah McKeown-Cannon, SVP and Head of Clinical Research, to break down the behavioral science behind activation.Why do traditional recruitment models keep failing? Because they focus on finding patients instead of activating them. Sarah and Skylar explore why the industry needs to shift from transactional, one-off recruitment tactics to sustained, long-term engagement strategies. They dive deep into the three key elements of activation—motivation, ability, and the right trigger—sharing how behavioral science, trust-building, and community collaboration are reshaping the clinical research landscape.This isn’t about just getting patients in the door. It’s about creating an environment where participation feels like a natural, informed choice. Ready to challenge everything you thought you knew about patient recruitment? Tune in.🔹 Learn how the Fogg Behavior Model explains patient decision-making🔹 Understand why engagement must be a longitudinal relationship—not a one-time ask🔹 Hear real-world examples of activation strategies in actionIf this conversation sparked new ideas, share it with your team and let’s push the boundaries together. Subscribe, leave a review, and keep activating.Visit weareheartbeat.com/clinical-research to learn more.

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