Everyone in clinical research knows the scramble: enrollment stalls, pressure builds, and suddenly a study is in “rescue.” But what if the real issues start long before that moment?In this episode of The Activation Lab, Skylar Moore sits down with Brett DiSanto, Account Director at Heartbeat Clinical Research, to unpack the truths no one says out loud about rescue studies. From upstream missteps to sponsor panic, they break down what actually derails trials, and how activation can turn things around.You’ll hear how behavioral friction, unrealistic timelines, and outdated recruitment playbooks often mask the real problem: a failure to activate. And why the most effective rescue strategies don’t start with more ads—they start with understanding people.Whether you’re mid-rescue or trying to avoid one, this episode offers a fresh, actionable lens for rethinking trial success.Want help diagnosing the root cause of your enrollment issues?Visit www.weareheartbeat.com/clinical-research and use code ACTIVATE RESCUE in your contact form to get a free activation rescue audit—a fast, no-risk way to uncover what’s really blocking progress.

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