In this special episode recorded live from the Patients as Partners stage in Boston, Sarah McKeown-Cannon—SVP and Head of Heartbeat Clinical Research—challenges everything you thought you knew about patient recruitment.Sarah unpacks the true meaning of patient activation, explores the psychology of motivation and behavioral triggers, and makes a bold case for why it’s time to retire traditional recruitment models altogether. She also shares case examples on community engagement, trust, and what it takes to build lasting relationships beyond the protocol.If you're ready to think differently about how we connect with patients, this one’s not to be missed.

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