The 22 Show Ep 3 | When Formula 1, B2B SaaS Partnerships and Conversational Marketing Collide: In conversation with Ivan Panchev of Stella.expert

The 22 Show by SaaS22
21/04/2025 27 min Temporada 1 Episodio 3

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Episode Synopsis

Meet Ivan, the data-driven co-founder of Stella.expert, whose journey from software development to WhatsApp marketing innovation showcases the power of strategic partnerships in the SaaS world. With a background in IT projects for BMW and Rolls-Royce, Ivan, alongside his co-founder Christian founded Stella.expert to transform conversational marketing via WhatsApp through their partnership with Wati. A Formula 1 enthusiast and performance optimization expert, Ivan believes in the complementary role of AI rather than its replacement of human expertise.Read the full story here: https://app.saas22.com/resources/story/33/partnerships-innovation-formula1-stellaexpert-ivan-panchev about SaaS22 here: https://about.saas22.com/Follow SaaS22 on LinkedIn here: https://www.linkedin.com/company/saas22/?viewAsMember=trueCheck out Stella.expert here: https://stella.expert/Check out Wati here: https://www.wati.io/

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The 22 Show Ep 2 | In Conversation with Sunil Dutt (Head of Partnerships, EMEA at DevRev): From the Taekwondo Ring to Targets and Revenue—Sunil Dutt's Partnership Strategy 21/03/2025
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