In this episode of The 22 Show, we sit down with SaaS partnerships veteran Isaac Betanzos to unpack one of the most persistent challenges in the industry: why most SaaS partnerships fail. With over a decade of experience building and scaling partner ecosystems across the globe, Isaac shares a masterclass on the strategy, psychology, and tactics required to turn partnerships into a powerful growth engine.Whether you're a partnership leader, a SaaS founder, or a professional looking to master the art of strategic alliances, this conversation is packed with actionable insights, real-world examples, and a clear roadmap for building partnerships that last.Read Issac's Full Interview with SaaS22 here: https://app.saas22.com/story/43/why-saas-partnerships-fail-how-to-fix-themLearn more about SaaS22 here: https://about.saas22.com/Follow SaaS22 on LinkedIn for more such content here: https://www.linkedin.com/company/saas22/

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