Being misunderstood is very easy because we all have different perception. But for the aid of communication, we have been able to tell people who we are and how we like to be referred to or related with. In the same vein, our business can only be spoken of or related with as much as we have presented it or told it to other for the sake of clarity and improved business operations. This there for implies that; it is the stories you tell people hear and it is what they hear they echo and it is what they echo that others act on to define your brand which eventually determines your overall performance.

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