In this episode of the Two Steps Back podcast, host Dave Christie discusses the importance of taking a step back to understand clients better and how this approach can lead to effective business strategies. He introduces the STEPS program, which focuses on refining communication, positioning oneself as a leader, and collaborating with others in the industry. The conversation emphasizes the need for small and medium-sized business owners to clearly communicate their value and differentiate themselves in the market.Episode Footer: Thanks again for listening to Two Steps Back. If today’s episode helped you rethink how you communicate, send it to someone who’s always saying “they just don’t get it.” And if you’re ready to reset your leadership, connect better, and build a business that communicates clearly inside and out—join us at cheshirebusinesscoaching.com or jump into the Flourish Foundry. Less noise. More progress. All in.Speak to you soon. Because clarity beats chaos—and sometimes the best move isn’t a leap forward… it’s two steps back.

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