In this episode of the Two Steps Back podcast, Dave Christie emphasises the importance of clarity in business, particularly in lead generation. He argues that small business owners often waste time on ineffective strategies and highlights the need to focus on attracting the right clients rather than just increasing the number of leads. By reflecting on past successful client relationships and aligning messaging with ideal clients, businesses can create a more authentic and effective approach to growth. The episode concludes with a challenge for listeners to identify their best clients and communicate their services more clearly.Episode Footer: Thanks again for listening to Two Steps Back. If today’s episode helped you rethink how you communicate, send it to someone who’s always saying “they just don’t get it.” And if you’re ready to reset your leadership, connect better, and build a business that communicates clearly inside and out—join us at cheshirebusinesscoaching.com or jump into the Flourish Foundry. Less noise. More progress. All in.Speak to you soon. Because clarity beats chaos—and sometimes the best move isn’t a leap forward… it’s two steps back.

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