In this episode of the Two Steps Back podcast, host Dave Christie discusses the challenges of standing out in a saturated market. He emphasizes the importance of understanding your audience, pushing beyond comfort zones, and utilizing data to inform business decisions. Christie shares insights on how to create value for customers and the necessity of narrowing focus to effectively communicate with target demographics. The conversation encourages listeners to embrace discomfort and continuously learn from feedback to drive business growth.Episode Footer: Thanks again for listening to Two Steps Back. If today’s episode helped you rethink how you communicate, send it to someone who’s always saying “they just don’t get it.” And if you’re ready to reset your leadership, connect better, and build a business that communicates clearly inside and out—join us at cheshirebusinesscoaching.com or jump into the Flourish Foundry. Less noise. More progress. All in.Speak to you soon. Because clarity beats chaos—and sometimes the best move isn’t a leap forward… it’s two steps back.

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