ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Inside New Era’s Wildly Complex (and Effective) SMS Program"
Episode Synopsis
Erin Falter from New Era sat down with us to talk about running one of the most complex SMS programs in ecommerce: thousands of SKUs, millions of fans, and zero room for irrelevant texts.
She ended up giving us a masterclass in marketing, human behavior, and throat anatomy (no cap).
She ended up giving us a masterclass in marketing, human behavior, and throat anatomy (no cap).
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