ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Create and Test an SMS Brand Persona"
Episode Synopsis
Travis talks us through the benefits and strategy behind creating a "Brand Persona" for your SMS channel and your marketing in general; a character that represents and embodies your brand to make customer interactions feel more personal and human. It costs nothing, is simple to set up, and can massively benefit the performance of your campaigns, automations, and more!
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