ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "BFCM: If They Bought Once, Text Them Again During"
Episode Synopsis
Kara shares her unspoken rule of Black Friday: never ghost a purchaser. She explains why brands that keep the conversation going after the first purchase see higher repeat rates, stronger loyalty, and fewer regrets from early buyers.
More episodes of the podcast Text Back
Mack Weldon: Taking Back VIP
28/10/2025
The 8-Minute BFCM Tune-Up
14/10/2025
Treat SMS Like A Real Conversation
19/08/2025
Why Your Popup Needs A Quiz
05/08/2025
Build a Perfect Welcome Series
29/07/2025
Create and Test an SMS Brand Persona
22/07/2025
The Easy Segment Trick You're Missing
15/07/2025
In God we trust