The Easy Segment Trick You're Missing

15/07/2025 10 min Episodio 7
The Easy Segment Trick You're Missing

Listen "The Easy Segment Trick You're Missing"

Episode Synopsis

Stephanie Charon, Postscript's unofficial Chief Entertainment Officer, walks you through how to message your buyers vs prospects, plus how to get granular for even better results. We cover:

- Why segmentation isn’t optional if you want better ROI

- The easy buyer vs. prospect split that moves the needle

- How to tailor messaging for one-time buyers vs loyal customers

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