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Listen "How to Create a High-Converting Popup"
Episode Synopsis
Most ecommerce popups leave money on the table. In this episode, Postscript’s Principal List Growth Strategist, Bryan Dickey, breaks down the exact tactics top Shopify brands use to turn their popups into high-converting, revenue-driving machines.
We cover:
The difference between Onsite Opt-In and traditional Double Opt-In
Why email-first popups might be killing your SMS performance
The #1 metric brands should focus on when measuring popup success
How to use intro screens and custom properties to personalize SMS flows
Real-world opt-in benchmarks (hint: 80% vs. 25% 👀)
Whether you’re trying to increase verified SMS subscribers, test new popup designs, or just make the most of your onsite traffic, this is your playbook.
We cover:
The difference between Onsite Opt-In and traditional Double Opt-In
Why email-first popups might be killing your SMS performance
The #1 metric brands should focus on when measuring popup success
How to use intro screens and custom properties to personalize SMS flows
Real-world opt-in benchmarks (hint: 80% vs. 25% 👀)
Whether you’re trying to increase verified SMS subscribers, test new popup designs, or just make the most of your onsite traffic, this is your playbook.
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The 8-Minute BFCM Tune-Up
14/10/2025
Treat SMS Like A Real Conversation
19/08/2025
Why Your Popup Needs A Quiz
05/08/2025
Build a Perfect Welcome Series
29/07/2025
Create and Test an SMS Brand Persona
22/07/2025
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