In this episode of Tech Salescraft, Roy Fridman, CEO & CRO of C2A Security, shares his unique journey from engineer to CEO. Roy reflects on how his technical background in engineering has profoundly shaped his success in sales and leadership, offering valuable insights into the critical role of understanding both technology and customer needs. He delves into the challenges and rewards of transitioning into sales, emphasising the importance of building trust, managing complex enterprise accounts, and delivering solutions that truly meet customer demands.Join is as Roy discusses the pivotal role of teamwork in large-scale sales, his approach to balancing hands-on leadership with broader company responsibilities, and the importance of treating employees with the same respect and care as customers.Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

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