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Listen "A Startup Journey Fuelled by Resilience | Roi Cohen, CEO & Co-Founder at Vicarius"
Episode Synopsis
In this episode of Tech Salescraft, host James Hounslow sits down with Roi Cohen, CEO & Co-Founder at Vicarius, to explore the unconventional path from technical founder to sales leader and, ultimately, CEO.Roi shares how he transitioned from hacking code to hacking growth, the challenges of leading sales without prior experience, and the lessons learned in building a startup from scratch.Key Takeaways:• Mastering sales as a technical founder• The importance of early-stage hustle and resilience• Building the right team and finding product-market fitTech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.
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