Joining James on today’s episode of Tech Salescraft is Yoav Susz, General Manager of US at Atera.In this episode, Yoav shares his journey from his early life in Israel, moving to London, and eventually making his mark in the tech industry in New York.Yoav delves into his experiences managing recruitment in the Israeli military, the challenges of building sales teams from the ground up, and the pivotal role of curiosity and adaptability in his career.Join us as Yoav shares valuable lessons on the cultural nuances of hiring in America, the significance of resourcefulness, and his strategies for successfully scaling businesses in new markets. Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

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