Joining James on today’s episode of Tech Salescraft is Lior Arbel, CEO of Elemendar.In this episode, Lior shares his extensive journey in the cybersecurity industry, highlighting his transition from working with major tech companies like IBM and WebSense to leading a promising startup. Lior discusses the cultural differences he navigated while building and scaling tech companies in different regions, emphasising the importance of empathy, direct communication, and maintaining a cohesive global culture within diverse teams. Join us as Lior provides a behind-the-scenes look at his current venture, Elemendar, where he focuses on making cybersecurity solutions more accessible and effective for SMEs. He offers a glimpse into the innovative tools Elemendar is developing and its plans for future growth, including a focus on raising funds and expanding its market presence.Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.

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