Your marketing data is scattered across Salesforce, HubSpot, and Excel sheets - all showing different numbers. Sound familiar?In this episode, Salesforce consultant Jordan Nelson (7+ years in the trenches at companies like Walmart E-commerce and Podium) breaks down how to structure your CRM for accurate marketing measurement.You'll learn:Why Salesforce should be your single source of truth The difference between lead source and campaign trackingHow to structure campaigns without over-engineering your setupWhy perfect attribution is a myth and what to focus on insteadReal examples of granular tracking that drove $50K budget reallocationsJordan Nelson runs a Salesforce consulting company and has helped dozens of B2B teams fix their attribution nightmares. If you're tired of second-guessing every marketing decision because your data doesn't align, this conversation will give you a clear framework to fix it.

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