Ever feel like growing your startup is like "wading upstream"? Every step slow, painful, and unpredictable?Garrett Jestice has a framework that flips this on its head. Instead of thinking your business sells products, think of it as a factory designed to produce successful customer case studies. Revenue becomes just a byproduct.In this episode, Garrett teaches the "Case Study Factory" framework and shows how to map your perfect customer story using the 8 P's and use that blueprint to guide your entire go-to-market strategy.You'll learn:Why your case studies are your most underutilized growth assetsThe 8 P's framework for mapping your perfect customer storyHow to turn one success story into a repeatable growth systemWhy most early-stage companies have system problems, not messaging problemsThe simple process to interview your best customers (and why they'll say yes)Perfect for founders and early-stage marketers who want to stop guessing and start replicating what actually works.

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